Color can strongly influence how an audience feels. For example, warmer tones can make a video feel happy, while cooler tones can create a more dramatic or grim atmosphere.

Color grading allows you to use saturation and hue to make a scene visually stimulating or to focus the viewer's attention through simplicity. 

It ensures that shots filmed in different conditions maintain a consistent look, creating a polished and professional final product.

Color grading is used to match colors between different clips, even if they were shot at different times or in different locations, preventing jarring transitions.

It's a key tool for creating a specific artistic style for a project, from a "classic film look" to a more modern aesthetic.

Grading allows you to define the overall look of your video before production begins, ensuring that the final image aligns with the director's or cinematographer's vision for the project.

It can bring out more detail in shadows and highlights that may have been lost during shooting, improving the overall dynamic range of the image.

It can be used to ensure that colors are technically accurate, like making sure skin tones are correct or that a white shirt actually looks white

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