• Message: What do we want people to do or think?

• Audience: Who needs to hear this?

• You and your team will need a storyboarded script. You and your team will plan what it is that you will ask, what you need to shoot and how to shoot it.

• The better of a plan you have, the less time it takes to edit your final product. 

• You should plan for 6-10 different shots

• Locations

• Roles (Director, Camera, Actor, Voice Over etc)

• You should plan for 6-10 different shots

Filming Guidelines:

• Keep shots steady (tripod recommended)

• Use clear audio (quiet locations, mic if available)

• Capture multiple angles (wide, medium, close-up)

• Record extra B-roll to support the message

Editing Requirements:

• 30–60 seconds total

• Clear beginning, middle, and end

• Text or voiceover reinforcing the message

• Music or sound effects (copyright-safe)

• Strong call-to-action at the end